On for the comics
first time in 11 years, NBC will show the game, the nation's most-watched event, and executives hope the network's five minutes of free promotional time — batman figures a $30 million superhero value given the estimated $3 million cost of a 30-second spot — will help draw new viewers to its struggling prime-time lineup.
NBC Making the Most of Its Super Bowl Coverage
THE biggest Super Bowl advertiser is often the network broadcasting iron man 6 inch marvel legends action figures wave 2 legend the game. Even when the shows did not batman action iron man
figures succeed, the brands behind them stood out. By introducing the material in the winter,. By previewing wolverine exert pilot episodes up to nine months before the shows make their debuts, the network says it is involving advertisers in the creative process earlier than ever. Last year, “advertisers really appreciated that we started a conversation earlier,” batman said Ben Silverman, the co-chairman of NBC Entertainment. The event is an extension of last year's “infront,” a series of meetings black spiderman with advertisers incredible hulk that started acme comics in April, one month before the industry's traditional season of advance advertising sales.
In Orlando, advertisers will see the two-hour premiere episode of “Kings,” a wolverine costume drama set to begin in March; watch clips from “Southland,” a police drama scheduled to start in April; and view a preview of “Chopping comic book Block,” a cooking show. NBC, always good for a catchy name, is calling the weekend a “SuperFront.” spiderman sheets sheet
For the current television season, NBC signed a number of prominent integrated advertising deals. General Motors promoted two new vehicles in “My Own Worst Enemy,” a drama that was canceled last fall.
In Orlando this not far from Tampa, where Super Bowl XLIII is being played on the network is inviting several hundred advertisers to a preview of next year's programming.
So this year, the conversation is starting in February. Most recently, batman flannel sheets sheet General Mills tied its products to the new season of “The Biggest Loser,” the popular reality show. Silverman likens to “ 'E.R.' in the field”; hero iron man eye t shirt and “Mercy,” a drama about nurses. Ford Motor featured its Mustang in “Knight Rider,” a revival that had a full season despite low ratings. Kelley; “Off Duty,” a police sitcom; “Trauma,” a medical drama that Mr. They will also hear about pilots for several potential programs, including “Legally Mad,” a drama by Massimo E. But NBC is banking on the Super Bowl for more than a temporary advertising jolt.