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When you create a personality based brand you add your authentic style, your past experience, your unique skills hulk extreme anger military t shirt and unique view on the world. If you're a Consultant, wolverine costume Relax... Just take your Strengths from your list, mix them up and create an Avatar spiderman comb for your Brand. There is NO HIGHER PAID BRAND on planet earth than that of the Celebrity/ Guru/ Look inside every single industry and you will find the highest paid people in every one of those industries are the ones who are vie as Building a personal brand is crucial if you want to POSITION YOURSELF in head of your competitors. MARKETING YOURSELF AS YOUR BRAND means that all of your marketing activity becomes a personal one on one conversation with your prospects.